How to Handle Product Comparisons

Purchasing a product is usually easy, but it becomes daunting when the product comparisons pop up. There are so many that it is sometimes hard to know who to believe. While most companies are trustworthy, a few will pay someone to...

Purchasing a product is usually easy, but it becomes daunting when the product comparisons pop up. There are so many that it is sometimes hard to know who to believe. While most companies are trustworthy, a few will pay someone to write positive reviews on the product, which skews a product comparison. In a world of information at our fingertips, how do we know how to find an honest product comparison that will serve our needs?

1. Begin with the Specs

Review the specs of both products first. These are the manufacturer's statement of what the product can do. For example, if you are comparing phones, you'll want to know screen size, speed, capabilities, etc. You are looking at both products to find out which fits your needs better. The specs will also reveal more about the product overall. You might find some perks you had not considered before comparing products. If both products fit your needs equally, move on to the next step.

2. Look at Reviews

As mentioned above, this is where it gets tricky. The reviews could be fake. It's best to find a site that has a number of reviews, both good and bad, to ensure that real people are writing real reviews. Read the reviews for both products and weigh what others say against your needs. Have others had a positive experience? Does anyone have anything to say about breakage or warranty coverage? Read the remarks and, if possible, try reading reviews from a few different sites to gain a comparative opinion.

3. Look for the Bad

As with most products, there is a bad side. Most product comparisons will list the best features at the top, then work their way down from there. For example, if one phone has 8 gigabytes of RAM and the other has 16 megabytes, the 16 megabyte feature is listed higher than the 8 gigabyte feature. Companies do this hoping that consumers will read only the first few lines before making a decision.

4. Make a Decision

While a decision can be hard after reading comparisons, reviews and specs, it's necessary. Decide which product best fits your life, your needs and your desires before making a purchase. Remember that a product comparison can help compare specs, but it cannot help compare real world reviews. Digging past the comparison and doing personal homework is always beneficial.

4. Look Over Warranties

Make sure the warranty for the preferred product is preferable. If the product breaks, repairs will make a difference. There are times when the warranty will make or break a sale, so check both retailer's and manufacturer's warranties to make sure accidents and breakage are covered. This is part of the product and must be considered when comparing two different products for purchase.

5. Consider Longevity

When comparing products, research which one will last longer. This research involves looking at the product's brand name over its function. For example, if the brands being compared are Sony and Canon, look at which company has a better reputation for equipment longevity. This will reveal which product will last longer; it will also reveal which company is better at responding in the unfortunate case of damage.

Using product comparisons isn't difficult after some practice, however, the most important part of the research is the person researching. Considering every spec, every review, and every warranty will match a product to specific personal needs. If necessary, write a list for each product, placing the positive and negative aspects of each product side by side. This will present a visual comparison which makes the decision easier to visualize.

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